Magazine Advertisement

This particular project started out with one version of the ad already completed. Taking the "War on Stains" piece and turning it into a series gave more life to the campaign. A major goal with this project was to create unique entries that were similar enough in theme, but different in concept. The first step was deciding on what the other two taglines would be. After some research on uses for bleach, I found that it is most commonly used to kill germs on toys and it is also an easy fix for mildew in the bathroom. This eventually led to the two additional designs seen in the final piece.

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